Some marketers refer to them as "hotlines." Others call them trigger audiences. Whatever the name, the concept is the same: identify consumers and businesses at the moment a significant change occurs.
At Hammar Consulting, our most requested trigger audiences are New Businesses and New Homeowners. Both represent individuals or organizations entering a new buying cycle and actively making purchasing decisions.
Rather than market to every business or every home, you can focus on marketing specifically to a business or home that intends to make a purchase.
What Is Trigger Marketing?
New company formation Moving to a new location Business name changes Changes in key personnel
For consumers, this often includes: Purchasing a new home Relocating to a new area Other significant life changes that influence purchasing behavior
New Business Data
Target newly established businesses that are actively:
- Opening accounts
- Purchasing products
- Establishing vendor relationships
- Setting up operations
- Making critical buying decisions
New Homeowner Data
Reach homeowners during one of the highest spending periods of their lives.
- Technology
- Banking Relationships
- Office Supplies
- Promotional Products
New Business Data
New businesses are establishing vendor relationships, opening accounts, purchasing products and services and making critical decisions that shape their future operations.
Ideal Industries
- Financial institutions
- Insurance companies
- Payroll providers
- Printers and promotional product companies
- Telecommunications providers
- Merchant Services
- Office supply companies
- Software providers
- Initial Inventory
- Business service providers
Available Segments
- Geography / Address
- Telephone Number
- Industry
- Job Title
- Employee Count
- Address Type
New Homeowner Data
New homeowners are entering one of the most active spending periods of their lives.
Common Purchases
- Home improvement services
- Landscaping
- HVAC
- Appliance Retailers
- Insurance
- Financial services
- Security systems
- Furniture
- Local service providers
- Internet and telecommunications services
Target Segments
- Loan Amount
- Interest Rate
- Home Market Value
- Square Footage
- Property Type
- Roof Type
- Bedrooms & Baths
- Year Built
- Lot Size
- Pool Presence
Why Trigger Audiences Work
Timing Matters.
When people or businesses experience significant change, they immediately create new buying needs.
This creates a unique marketing opportunity.
Why It Works
- Marketing becomes more relevant
- Buyers are actively searching
- Early contact builds vendor trust
- First contact often wins the sale
Being first generally goes a long way
Contacting prospects after they have already purchased often means missing the opportunity entirely.
How Hammar Consulting Can Help
Hammar Consulting provides access to high-quality trigger marketing audiences. Whether your campaign is local, regional or national, we can help identify the right audience for your marketing objectives.
We help identify the right audience to match your marketing objectives and improve campaign performance.
Contact Details
- Phone: +1 (978) 397 2465
- info@hammarconsult.com