Some marketers refer to them as "hotlines." Others call them trigger audiences. Whatever the name, the concept is the same: identify consumers and businesses at the moment a significant change occurs.
At Hammar Consulting, our most requested trigger audiences are New Businesses and New Homeowners. Both represent individuals or organizations entering a new buying cycle and actively making purchasing decisions.
Rather than market to every business or every home, you can focus on marketing specifically to a business or home that intends to make a purchase.
What Is Trigger Marketing?
New company formation Moving to a new location Business name changes Changes in key personnel
For consumers, this often includes: Purchasing a new home Relocating to a new area
Target newly established businesses that are actively: Opening accounts
Purchasing products
Establishing vendor relationships
Setting up operations
Making critical buying decisions
- Furniture
- Security systems
- Appliances
- Landscaping
- Home improvement services
New Business Data
Target newly established businesses that are actively:
- Opening accounts
- Purchasing products
- Establishing vendor relationships
- Setting up operations
- Making critical buying decisions
New Homeowner Data
Reach homeowners during one of the highest spending periods of their lives.
- Furniture
- Security systems
- Appliances
- Landscaping
- Home improvement services
New Business Data
New businesses are establishing vendor relationships, opening accounts, purchasing products and services and making critical decisions that shape their future operations.
Ideal Industries
- Financial institutions
- Insurance companies
- Payroll providers
- Printers and promotional product companies
- Telecommunications providers
- Merchant Services
- Office supply companies
- Software providers
- Initial Inventory
- Business service providers
Available Segments
- Geography / Address
- Telephone Number
- Industry
- Job Title
- Employee Count
- Address Type
New Homeowner Data
New homeowners are entering one of the most active spending periods of their lives.
Common Purchases
- Home improvement services
- Landscaping
- HVAC
- Appliance Retailers
- Insurance
- Financial services
- Security systems
- Furniture
- Local service providers
- Internet and telecommunications services
Target Segments
- Loan Amount
- Interest Rate
- Home Market Value
- Square Footage
- Property Type
- Roof Type
- Bedrooms & Baths
- Year Built
- Lot Size
- Pool Presence
Why Trigger Audiences Work
Timing Matters.
When people or businesses experience significant change, they immediately create new buying needs.
This creates a unique marketing opportunity.
Why It Works
- Marketing becomes more relevant
- Buyers are actively searching
- Early contact builds vendor trust
- First contact often wins the sale
Being first generally goes a long way.
Contacting prospects after they have already purchased often means missing the opportunity entirely.
How Hammar Consulting Can Help
Hammar Consulting provides access to high-quality trigger marketing audiences. Whether your campaign is local, regional or national, we can help identify the right audience for your marketing objectives.
Whether your campaign is:
- Local
- Regional
- National
We help identify the right audience to match your marketing objectives and improve campaign performance.
Contact Details
- Phone: +1 (978) 397 2465
- info@hammarconsult.com